A quick glance at recent Consumer Reports or JD Power data shows that the Pentastar has a big problem on its hands, but the new Chrysler says that will change in a big way by the end of 2012. Chrysler is planning to be a quality leader in only three years by dramatically increasing staffing levels in its quality team while working to dramatically clean up its engineering processes. Just one year ago, there were only 200 staff members on the quality team. Chrysler is now hiring 200 additional workers and shifting head count to beef up its quality team to over 1,700.
Quality boss Doug Betts, who was hired from Nissan during the Cerberus acquistion, tried to address quality before the automaker descended into bankruptcy, but Chrysler's woeful money situation led to the postponement of the Pentastar's long overdue quality renaissance. With bankruptcy in the rearview mirror and Fiat's full blessing to dig deep to fix Chrysler's competitive disadvantages, Betts now has the tools needed to make drastic changes. And some progress has already been made.
For starters, Chrysler has cut per-vehicle spending by $240 million, and warranty spending is down 30 percent to an all-time low. In 2008, 75 percent of all quality problems were design issues, and that number has reportedly dropped to 50 percent this year though better engineering. The factory floor is also receiving attention, as Chrysler is adopting Fiat's "world class" manufacturing system.
Chrysler has also made several departmental shifts to give workers more autonomy to make changes faster. In the past, problems were shifted from one department to another, resulting in an average delay of 71 days to fix a problem. Now cross-departmental teams are organized by 14 vehicle groups, like brakes or transmissions instead of by model alone. Many of the quality fixes will occur as Chrysler unveils new or heavily updated products between now and 2013. The Detroit News reports that 75 percent of all models will receive heavy duty attention within the next 14 months, and all vehicles will be updated by 2013.
[Source: Detroit News | Image Source: Bill Pugliano/Getty]
HPP Daytona - Click above for high-res image gallery
When we saw the HPP Daytona at this year's SEMA show, two things became very apparent. One, we'd really like to drive it. Two, we need better pictures of it. See, the poor thing got itself shoved into a tight booth at SEMA and we just couldn't get too many decent shots. So, being the enterprising lads that we are, we wrote HPP and asked if they had some better pictures. Guess what? You're looking at 'em.
Well now, included with the purty pictures was a very interesting explanation to that very question. Gordon M. Heidacker is the president of Heide Performance Products (HPP). He's been in the car business for 23 years, working for AMC and Chrysler while getting his hands dirty with cars like Plymouth Prowler and Dodge Viper. After the Cerberus debacle, Heidacker decided to go it on his own, and set up HPP to fill, "a general hole in the market for accessories and upscale vehicles that could be converted into passionate expressions of metal, glass, plastic to become rolling art." Sounds good by us.
As far as this here Daytona goes, Heidacker had a conversation with Chrysler explaining what he and his team wanted to do. And if Chrysler liked it, they'd fund it. But, as Heidacker points out, they "Delivered that proposal to Mopar exactly 1.5 hours before they declared bankruptcy. So we decided to internally fund the project." Timing, as it's said, is everything. What's next for HPP? Next up is another Challenger, but for next year's SEMA show, they'll be bringing a Chevrolet Camaro. We, for one, will be there. For a partial list of the 50 individual changes HPP made to the Challenger when turning it into the Daytona, make the jump.
You're feasting your eyes on Fiat's new Doblo. First debuting in 2001, Fiat has manged to sell over one million Doblos, both as panel work vans (know as the Doblo Cargo) and as five or seven passenger "leisure activity vehicles." This is the first ground-up redesign in the Doblo's relatively short life, and we're thinking Fiat might have bigger plans for its tiny work truck.
If you look closely at Chrysler's five-year plan, you'll see the following bullet point, "Ram large and small commercial van (2012, supplied by Fiat)." So let's see... small commercial van, supplied by Fiat... we're thinking they mean the Doblo. And with the Ford Transit Connect doing well in the U.S., the Doblo might find some takers. But, whatever Fiat brings over as a new Ram is still a few years off. Until then, chew on the fact that a version of the Doblo is made and sold in North Korea as the Ppeokkugi. Full press release, after the jump.
This isn't our first sampling of the reborn Dodge Challenger. We've driven the SE, R/T and SRT8 variants before. However, this time it's different. We've secured a Challenger SRT-8 with a six-speed manual transmission - and it's a whole different breed of bull.
The six-speed-equipped Dodge Challenger SRT8 drives exactly as it looks. Unlike the countless poseurs promising handling with oversize tires, performance with monstrous exhaust pipes, or luxury with overstuffed cabins, the Challenger SRT8 delivers only what its exterior suggests - a mountain of machismo-infused muscle-car entertainment.
We had a week with Dodge's tribute to testosterone, and it's one we won't soon forget. Contrary to its automatic-equipped siblings, the manual gearbox transforms the SRT8 from merely entertaining to positively supernatural. Make the jump to find out why this husky red coupe had us shaving twice daily.
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