With the ink still wet on the Fiat/Chrysler deal, many auto sites (including Autoblog) have had a bit of fun prognosticating which Fiat/Alfa models would be rebadged as Chrysler products. U.K. site Autocar is reporting that Fiat is exploring bringing in Dodge models to Europe to be rebadged at Alfa Romeos. CEO Sergio Marchionne is said to be considering the move, saying that the two brands share the same core identity.
Autocar quotes Marchionne as saying that Dodge is the muscle car of the U.S. while Alfa is the muscle car of Europe, the latter being an interesting bit of positioning that we Statesiders don't normally associate with the brand. If the right Dodge-branded products were to make their way to Europe, the theory is that the Auburn Hills marque could actually bolster the products already offered by Alfa. The problem is, though, that there are few (if any) Dodge models that could reasonably be expected to perform well in Europe. The only models that are likely to be of interest are the Charger, Viper and Challenger, and the there is a chance that the Viper could soon find itself outside of the Chrysler portfolio altogether. The Charger and Challenger are likely too big for Europe as well, and would probably only sell in small numbers.
Marchionne also tells Autocar that the Chrysler group is still losing money, but the rate has slowed due to production and labor cuts.
Viper-powered Mustang - Click above to watch the video after the jump
We love Ford Mustangs of all shapes and sizes, and the age-old adage of "the more power the better" definitely applies. Scott Vanderschoor, a regular on Bang Shift forums, is working on one hell of a pony car; one that carries the panache of a 'Stang and the power of a Dodge Viper - with a pair of turbochargers providing a little additional motivation. Unsurprisingly, Vanderschoor reportedly needed to move back the firewall a half foot to make room for the massive 8.4L V10 engine, but we're guessing the labor will pay off with some absolutely incredible power numbers. Hit the jump to see Vanderschoor's big beast as it turns over on camera for the first time. The sound is a bit different than you'd expect from a typical Mustang V8 growl and we're guessing that it has a little more oomph under the hood than most pony cars on the road - even before Vanderschoor tuning gets sorted out. This is one Mustang project we're looking forward to seeing more of! Check out the gallery below in addition to the video after the jump.Thanks for the tip, Brian L!
When we last visited the Hurst facility in Irvine, CA, we noticed something unusual. While nearly all of the Challengers were painted in either white or black, a lone Challenger painted in B5 Blue sat tucked away in a corner. When we inquired about the car, we were told that we would find out soon enough. Well, we know now, as Hurst has just unveiled a Competition/Plus package for the Dodge Challenger at the NHRA Motorsports Museum in Pomona, CA.
The Competition/Plus project was started in an effort to provide a more affordable package, as well as appeal to customers who might not necessarily want the classic gold paint schemes. Named after the legendary shifter that helped make Hurst famous, the package includes only the essentials: an Eibach suspension system, Magnaflow exhaust system, Hurst 20-inch alloy wheels, color-matched leather inserts and stitching for the interior, matte black exterior accents, and, of course, a Competition/Plus short throw shifter with the classic white ball. We're told the package is available on any color of Challenger, whether it's the B5 Blue pictured here, Hemi Orange, TorRed or any other.
Pricing has yet to be announced, but full details on the car should be released soon. Until then, take a look at our exclusive gallery of photographs that were given the chance to snap a couple of days before the car's release.
Chrysler Firepower Concept - Click above for a high-res image gallery
When Sergio Marchionne revamped Fiat, he installed new designers at each company division and charged them with creating products that would define each brand and move metal. Marchionne has apparently done the same with Chrysler, putting Brandon Faurote in charge of Chrysler, Joseph Dehner in at Dodge, and Mark Allen in at Jeep.
Faurote has been with the Pentastar since he was 22, and has worked on offerings like the 1999 Jeep Cherokee and the 2001 Chrysler and Dodge minivans. Since 2003, his title has been Chief Designer - Advanced Product Design, and he's given us concept cars like the 2005 Chrysler Firepower (pictured). He's also given us the Chrysler Imperial, so we pray his eye for the brand leads more toward artillery than royalty.
Joseph Dehner leads the Dodge charge and has the Crossfire and 2001 Chrysler Sebring in his quiver... but also the exterior design of the 2007 Sebring. Mark Allen has the the 2006 Jeep Wrangler and 2009 Dodge Ram 150 to take credit for, as well as super cool Jeep concepts like the Jeep JT and Jeep J8 Sarge. Here's to hoping Fiat encourages - and pays for - them to give us their best. Hat tip to 13enS!
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